Effective Date: April 14, 2023

Sweet Briar Child Development Center (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website https://www.sweetbriarcdc.com. Please read this policy carefully to understand our views and practices regarding your personal data.

1. Information We Collect

A. Information You Provide to Us

When you fill out a form on our website (such as our Contact Us form), we may collect:

  • Your name
  • Email address
  • Phone number
  • Any other information you choose to provide

This information is used to respond to your inquiries or to contact you via email or phone regarding your request.

B. Information Collected Automatically

When you visit our website, we automatically collect certain data through cookies and similar technologies:

  • IP address
  • Browser type and version
  • Pages visited and time spent on the site
  • Referring website
  • Device type and operating system

This data is collected through services such as Google Analytics and Google Ads.

2. Use of Information

We use the information collected to:

  • Respond to your questions or requests
  • Provide you with updates, announcements, or marketing communications (with your consent)
  • Improve our website and services
  • Track performance of marketing campaigns via Google Ads
  • Analyze traffic and user behavior with Google Analytics

3. Google Analytics and Google Ads

Our website uses Google Analytics, a web analytics service provided by Google, Inc., which uses cookies to collect standard internet log information and visitor behavior in an anonymous form.

We also use Google Ads tracking, including conversion tracking and remarketing, to help us measure advertising performance and deliver relevant ads based on your interaction with our website.

For more information about how Google uses your data, visit:
https://policies.google.com/technologies/partner-sites

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on:
https://tools.google.com/dlpage/gaoptout

4. Cookies

We use cookies to enhance your experience on our site. You can disable cookies in your browser settings, but please note that some features of the site may not function properly.

5. Data Sharing and Disclosure

We do not sell or rent your personal information to third parties.

We may share your information with:

  • Service providers who help operate our website (e.g., hosting providers, email services)
  • Google for the purposes of analytics and advertising
  • Government or legal authorities when required by law

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data. However, no online transmission or storage system is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

You may request:

  • Access to your personal data
  • Correction or deletion of your data
  • To opt out of future communications at any time

To exercise these rights, please contact us at:

8. Children’s Privacy

Our website is intended for use by adults, primarily parents or guardians seeking childcare services. We do not knowingly collect personal information from children under 13. If we become aware of any such data, we will delete it promptly.

9. Third-Party Links

Our website may contain links to other websites. We are not responsible for the content or privacy practices of those sites. We encourage you to read their privacy policies before providing any information.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with a new effective date. Continued use of our website after changes are made signifies your agreement to the revised policy.

11. Site Management & Analytics

This website is managed in partnership with Complete SEO, who assists with web performance, visitor analytics, and digital advertising support.

As part of this partnership, we use tools like Google Analytics to understand how visitors interact with the site and to improve overall usability. These analytics are configured and maintained by Complete SEO, who also provides ongoing SEO and marketing support.

You can learn more about how digital strategy applies to the Childcare industry on their website.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us: